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Book Publishing on a Budget: Necessary Steps for Every Process

Book Publishing on a Budget: Necessary Steps for Every Process

Self-publishing does mean that authors pay for editing, design, and production out of their own pockets. Getting your book from idea to readers does not have to cost thousands of dollars. With careful planning, strategic investments, and the right tools, independent...

How to Promote Your Book Using Every Tool You Already Have

How to Promote Your Book Using Every Tool You Already Have

Publishing your book is the beginning, not the end. The moment your manuscript goes live, you have a set of promotional assets available to you: your retail listing, your author profile, your press release, your social media presence, your author web page, and your...

How to Write Persuasive Marketing Copy for Your Book

How to Write Persuasive Marketing Copy for Your Book

Writing a book takes months or years. Writing the marketing copy that gets readers to actually pick it up takes hours, but those hours matter as much as anything else in your publishing process. A strong book description, a well-placed social media post, or a clear ad...

Questions to Ask When Hiring a Marketing Team to Promote Your Book

Questions to Ask When Hiring a Marketing Team to Promote Your Book

Publishing your book is a major accomplishment, but actually getting it into readers’ hands requires more than putting the title for sale online. A thoughtful marketing strategy can help take your book from published to sold, many times over.While some authors choose...