Create an Amazing Press Kit – An Author’s Guide

May 28, 2025 | Blog

a young girl pulling a blue hard cover book out from a bookshelf in a library.

1. Press Release (Newsworthy Angle)

  • Announce your book launch, award, tour, or other big milestone.
  • Include a strong headline, a compelling hook, and a concise overview of your book.
  • Add quotes (from you, reviewers, or experts) to humanize the story.
  • Provide all key details (title, release date, publisher, formats available, ISBN, retail price, and where to buy).

2. Author Bio (Multiple Lengths)

  • Short bio (50–75 words) for quick blurbs.
  • Medium bio (150–200 words) for podcast/bookstore/event programs.
  • Long bio (250–400 words) for in-depth features.
  • Include relevant credentials, previous works, awards, and personal details that connect you to readers.

3. Professional Author Photo(s)

  • High-resolution, well-lit headshots (formal + casual options).
  • Optional lifestyle/action shots (e.g., you writing, speaking, signing books).

4. Book Information Page (One-Sheet)

  • Book cover image (high-res).
  • Title, subtitle, genre, target audience, ISBN, page count, release date, price, formats.
  • Brief synopsis (100–150 words).
  • Key selling points (what makes your book unique or timely).
  • Endorsements, review excerpts, or early praise.

Optional but Valuable Additions

5. Sample Q&A / Interview Questions

  • Helps journalists and podcasters quickly frame interviews.
  • Include a mix of light and thought-provoking questions.

6. Fact Sheet / Talking Points

  • Key themes, statistics, or topics your book touches on.
  • Makes it easier for media to link your book to trending conversations.

7. Press Coverage & Reviews

  • Clippings or links to any past media coverage.
  • Select review highlights or reader testimonials.

8. Event / Speaking Info

  • If you’re open to events: list what you offer (book signings, keynote talks, panel discussions, workshops).
  • Mention experience or relevant topics you can cover.

9. Contact Information

  • Clear instructions for how to reach you.
  • Include website, email, social handles.