Creating an effective book cover is essential for attracting potential readers and communicating the tone and themes of your book. Some tips for creating a catchy book cover include keeping it simple, using appropriate imagery, using a readable font, using color effectively, considering the size and format, and seeking feedback.

Keep it Simple

Keeping a book cover design simple can make your cover stand out and be easily recognizable. Here are some tips for keeping your book cover design simple:

1. Use minimal text: Use just enough text to convey the title and author name, and consider using a larger font size for the title.
2. Use a limited color palette: Choose a few colors that complement each other and are appropriate for the tone and theme of your book, rather than using multiple colors that may make your cover look cluttered.
3. Use simple, clean lines: Avoid using intricate patterns or shapes that may distract from the overall design.
4. Use a single focal point: Choose one central image or element to be the focal point of the cover rather than trying to include too many different ideas.
5. Consider negative space: Leave some negative space on the cover, which can help the design feel uncluttered and draw the reader’s eye to the focal point.

Use appropriate imagery

When choosing an image for your book cover, it’s essential to consider what will best represent your book and appeal to your target audience. Here are a few tips to consider:

1. Consider the genre of your book: Different genres have different conventions for book covers. For example, mystery novels often feature a shadowy figure, while romance novels often feature a couple.
2. Think about the mood of your book: The image on your book cover should evoke the mood of your book. For example, if your book is suspenseful, choose an image that is dark and eerie. On the other hand, you might select something more colorful and upbeat if it’s a lighthearted comedy.
3. Choose an image that is high quality: The cover of your book is the first thing that readers will see, so it’s important to choose an image that is clear and visually appealing.
4. Think about your target audience: Consider who your book targets and select an image that will appeal to them. For example, if your book targets young adults, you might choose a picture of a group of young people, while if it’s aimed at an older audience, you might select something more mature and sophisticated.
5. Avoid using cliches: While following genre conventions is important, you don’t want your book cover to be too predictable. Instead, find an original image that will stand out from the crowd.

Use a readable font

When choosing a font for your book cover, it’s crucial to consider readability. You want your font to be clear and easy to read, especially when it appears in small sizes on a book cover. Here are a few tips for choosing a readable font:

1. Avoid overly decorative fonts: While decorative fonts can be visually appealing, they can be hard to read, especially in small sizes. Instead, choose something simple and easy to read, such as a sans-serif font like Arial or Helvetica.
2. Use a large enough font size: The font size should be large enough to be easily readable, especially when viewing the book cover at a distance.
3. Use appropriate line spacing: Proper line spacing can make the text more readable by providing enough space between the lines of text.
4. Use appropriate letter spacing: Proper letter spacing, also known as “kerning,” can help make the text more readable by ensuring that the space between letters is right.
5. Use a color that contrasts with the background: Choose a font color that contrasts nicely with the background color of your book cover. The right colors will help make the text stand out and be more easily readable.
6. Test the font: Before finalizing your book cover design, test the font by viewing it in different sizes and distances to ensure that it is easy to read.

Use color effectively

Color can be an effective tool for creating visual interest and expressing the mood of your book. When choosing colors for your book cover, consider the following:

1. Choose colors that reflect the mood of your book: Different colors can evoke different moods and emotions. For example, red can be energizing and attention-grabbing, while blue can be calming and reassuring.
2. Consider the genre of your book: Different genres have different conventions regarding color. For example, mystery novels often feature darker colors like black and dark blue, while romance novels often feature softer, more romantic colors like pink and purple.
3. Use color to draw attention: Choose colors that will help your book stand out on a crowded bookshelf. Bright, bold colors can be effective for this purpose.
4. Use a limited color palette: While it’s important to use color to make your book cover stand out, using too many colors can be overwhelming and make your cover look cluttered. Instead, choose a limited color palette of 2-3 colors to create a cohesive look.
5. Use color to create balance: Use color to balance different elements on your book cover, such as the title and the image. For example, if the title is light, you might choose a picture with a darker background to create balance.
6. Consider the cultural significance of colors: Different cultures associate different meanings with different colors. For example, in many Eastern cultures, red symbolizes luck and prosperity, while in Western cultures, it is often associated with danger and aggression. Keep this in mind when choosing colors for your book cover.

Consider the size and format

When designing a book cover, it’s essential to consider the size and format of your book. Here are a few things to keep in mind:

1. Choose a size and format appropriate for your book: Different book sizes and formats are appropriate for different books. For example, a small, pocket-sized book might be suitable for a travel guide, while a large, hardcover format might be more appropriate for a coffee table book.
2. Consider the design elements that will appear on your book cover: Make sure that the design elements, such as the title, author name, and image, are appropriately sized and positioned for the size and format of your book.
3. Consider the printing process: Different printing processes have different requirements for book cover designs. For example, suppose you are using a digital printing process. In that case, you may have more flexibility in design elements and color. Conversely, consider factors such as bleed and trim if you use offset printing.
4. Test the design: Before finalizing your book cover design, test it by viewing it in different sizes and formats to ensure that it looks good and is easy to read.

Seek feedback

Seeking feedback on your book cover can help you get insights and suggestions you may have yet to consider. Here are some tips for seeking feedback on your book cover:

1. Show the cover to a diverse group of people: Consider showing the cover to people of different ages, genders, and cultural backgrounds to get a variety of perspectives.
2. Ask specific questions: To get more targeted feedback, consider asking specific questions about the cover, such as whether the design effectively communicates the tone and themes of the book, whether the title and author name are easy to read, and whether the cover makes them want to read the book.
3. Consider showing the cover in different sizes: If you decide to sell the book in several formats, consider viewing the various cover sizes to see how it looks on other devices.
4. Take feedback with a grain of salt: Remember that everyone has their own preferences and opinions, so not all input will be helpful or applicable. Therefore, consider all feedback carefully, but ultimately make the design decisions that feel right for you and your book.

Creating an effective book cover is vital in marketing your book and attracting potential readers. By keeping the design simple, using appropriate imagery, using a readable font, using color effectively, considering the size and format, and seeking feedback, you can create a book cover that effectively communicates the tone and themes of your book and draws readers in. With careful planning and attention to detail, you can create a book cover that effectively represents your book and helps it stand out in the crowded publishing market.

Writers use literary devices to express themselves creatively, add color to their writing, and reveal stories’ themes and overall meaning. These techniques make words pop off the page, creating a more engaging and powerful experience for readers. Read on to discover sixteen of the most common literary devices to explore in your writing.

1. Simile

One of the most used literary devices, similes points out the likeness between two things. They use the words “like” or “as.” For example, her skin was as white as snow. Using similes helps clarify descriptions for readers in a creative way.

2. Metaphor

Like similes, metaphors draw comparisons without using “like” or “as.” For instance, his blood was ice cold. While similes and metaphors are effective, writers should be careful not to overuse them, as they can quickly become cliche.

3. Alliteration

If you’ve tried tongue twisters (Sally sells sea shells), you were playing with alliteration. This technique uses the same sound or letter for multiple words in a row or to start multiple sentences in a row. Using alliteration makes phrases memorable and pleasing to the ear. Authors sometimes use alliteration in book titles, such as Pride and Prejudice or The Great Gatsby.

4. Symbolism / Motif

Symbols and motifs are recurring images throughout a story. They could be images, sounds, smells, or situations. Through repetitive mention, these symbols highlight central ideas and themes of the story, creating a full-circle reading experience.

5. Flashbacks

The backstory is critical to any novel but must be woven in without feeling like an info dump. One way to do this is through flashbacks, where a character recalls a time or situation in the past. Flashbacks give readers important information that can help build on the story or provide clues to what’s happening in the present day.

6. Allusion

An allusion is when a writer refers to another person, place, or thing, assuming the reader will make a connection. It helps condense your writing and cleverly infer meaning. For example, “she felt like she’d just won a golden ticket” alludes to Willy Wonka and the Chocolate Factory.

7. Foreshadowing

Like dropping clues along the way, foreshadowing gives hints to the reader about what may be coming. It’s used to create suspense or a sense of unease and is an excellent strategy for keeping readers engaged and turning the pages.

8. Satire

Satire is a device that pokes fun at something in social or popular culture and is used as a light-hearted ridicule. Often used in conjunction with humor and/or irony, it’s a way to criticize something about human nature.

9. Allegory

Allegories are stories that serve as symbolism to a more prominent theme. Much like metaphors, only longer and more extended allegories express complex ideas in a way that readers can more easily grasp. One great example is George Orwell’s Animal Farm.

10. Onomatopoeia

Splash! Bang! Boom! Onomatopoeias are words whose pronunciation mimics the way it sounds. This literary device improves the flow of the prose and makes the reader feel like they’re in the scene with sound effects.

11. Euphemism

Euphemisms are words used to replace other terms that may be offensive or less polite. For instance, some people prefer to say someone “passed away” rather than “died” or “let go” instead of “fired.” To many, the use of euphemisms is considered more politically correct.

12. Colloquialism

How’s it goin’? Y’all keeping up with all these literary devices? These are two examples of colloquialisms: words and phrases used in informal communication or as a representation of a particular region or demographic. They’re great for casual conversation and dialogue to make it sound realistic and natural.

13. Personification

This literary device gives human characteristics to inanimate objects. For instance, describing the wind as cruel or stars leaping through the sky. Other examples include news traveling quickly and the sun smiling down on people. Personification makes writing more lively and helps create a visual image in the reader’s mind.

14. Imagery

While it might seem like a no-brainer, creating imagery in a story is a literary device writers use. Imagery includes setting the scene through a detailed description and creating an ambiance using all the senses: visual, auditory, tactile, etc. Compelling imagery in writing will give the reader an emotional, sensational experience.

15. Tone

Will your writing be serious? Humorous? Deep or light? Playful or intimate? All these are different tones—attitudes a writer takes toward the work. Some genres are known for particular tones (for instance, rom-coms are usually light and comical). Deciding which tone to take is crucial, so you are consistent throughout the book and do not confuse the reader.

16. Cliffhanger

A cliffhanger is when a writer leaves something unresolved to increase suspense. They’re used at the end of chapters or a whole book, especially if it’s part of a series. Because they create intrigue and curiosity, cliffhangers are a strategic way to keep readers wanting more.

Writing is about personal style, and it’s up to an individual author to decide which literary devices are best for their book. However, combined, they are highly effective in shaping a writer’s unique style and, in turn, a book that stands out.

Everyone knows when to use a period, but what about those punctuation marks scattered throughout your manuscript? Understanding their use might be the difference between a well-crafted book and a poorly written one. Punctuation doesn’t have to be painful if you know the difference and when to use it. When used correctly, it can elevate your writing.

Let’s take a trip back to grammar school, shall we? These basics might seem elementary, but they’re oh-so-important, and it never hurts to brush up on your grammar skills. Here, we’ll break down the most commonly used punctuation and when and how to use each.

Comma

Commas separate clauses, such as two independent clauses or an introductory one. You’ll find them often before a conjunction like “and,” “but, “yet,” and “or.” Not sure when to use it? If the two clauses could stand alone as separate sentences, you can combine them with a comma.

Example: She drove to the store, and then she went inside.

(No comma: She drove to the store but it was closed.)

Likewise, use them between items in a series or list.

Example: She went to Target, Macy’s, and Home Depot.

The Oxford Comma, also known as a serial comma, is the comma that comes before the last item in a list. Highly debated as to the necessity of this punctuation mark and can vary between languages (such as British English and American English), but technically, there’s no right or wrong way. It depends on style preferences. When in doubt, ask your editor. Here are two examples:

He visited France, Italy, and Germany. (with serial comma)

He visited France, Italy and Germany. (without serial comma)

Semi-colon

Oh, the notorious semi-colon. This often misused, misunderstood punctuation mark causes writers many a headache. Often used to replace the word “and,” it combines two closely related thoughts. Perhaps a more concise way to eliminate the need for an extra word when you don’t want to separate into two sentences. Another common use is to separate detailed lists where a comma would be confusing. It also can precede words like “however” and “therefore,” as in the examples below.

Example: He loved golf; however, he wasn’t very skilled.

Example: Let’s go to the store; I need to buy milk.

Example: They visited Orlando, Florida; Savannah, Georgia; and Charlotte, North Carolina.

Colon

Unlike some punctuation that can serve various purposes, colons are mainly dedicated to offsetting lists, bullets, or a series of items.

Example: At the store, we need to get the following:
Milk
Bread
Eggs

It also can be used to summarize a sentence. In these instances, the word after the colon is typically capitalized.

Example: She felt two things when she entered the room: Cold and nervous.

Hyphen

Let’s clarify one thing: Not all dashes are created equal. (See what we did with the colon there?) Hyphens are the smallest of dashes and used for two primary purposes. First, use a hyphen to add a prefix to a word, such as ex-husband and re-enter. Next, use a hyphen to make a compound word like high-rise and mother-in-law. Here are two more examples.

Example: The two women were co-authors of the book.

Example: The children rode the merry-go-round at the park.

Dashes

What separates dashes from hyphens is their length (dashes are longer) and their use. Here’s an easy way to remember: En dashes (–) are about the width of an N, and Em dashes (—) are about the width of an M.

En dashes show ranges, such as page numbers, dates, and times. However, en dashes are often replaced with a simple hyphen.

Example: I’ll book you from 2:00–3:00.

Example: Please read pages 56–61.

On the other hand, em dashes show pauses or breaks in the sentence, much like commas. They help offset a side thought, as in the example below. Their use is very much a stylistic preference; some writers prefer them to commas or vice versa.

Example: Starchy vegetables—such as potatoes and corn—are high in antioxidants.

You can also use an Em dash to cut off a sentence or dialogue.

Example: “Did you pick up the—”
“The dry cleaning? Yes, I did.”

Parentheses

These curved brackets represent an explanation or afterthought as part of the sentence. They’re often interchangeable with em dashes. Use them to enclose supplemental information, such as comments and digressions.

Example: The students (and their teacher) went on a field trip.

Example: Using proper punctuation is hard. (But don’t say that to your editor.)

Notice how the entire sentence, including the period, is inside the parentheses.

Quotation marks

Quotation marks indicate the spoken word or something that is a direct quote. They’re used in pairs, meaning that if you start a quote, don’t forget to close it at the end. In most cases, quotation marks always go outside the punctuation.

When quoting within a quote, use single quotation marks. For example, if the internal quote comes at the end of the sentence, you will end up with single and double quotation marks side-by-side.

Example: Mary said, “My teacher said I’m one of her ‘favorite students.’”

Example: “Summer is my favorite season,” Johnny said.

Finally, use quotation marks when mentioning shorter works, such as essays, short stories, and poems.

Example: My favorite short story is “The Lottery” by Shirley Jackson.

Apostrophes

Apostrophes indicate possession. Who’s car is that? It’s Bob’s car. (The car belongs to Bob.) When the subject is plural, the apostrophe goes after the “s.”

Example: The student’s desk.
The students’ desks.

Use apostrophes to create contractions. For instance, “can’t” instead of “cannot.” Contractions help make your writing more concise and improve the overall flow.

Brushing up on grammar basics is a quick and easy way to be sure your writing is up to par. Whether you’re a newbie or a seasoned writer, there’s never a wrong time to review proper punctuation. So keep this guide on hand or bookmark it as a go-to reference for your next writing session, then come back for more grammar guides as we strive to make your work shine.

Concise writing is a skill that takes time and practice, but it’s worthwhile because it means your finished book will be much better. Why? Because concise writing is easier to read. Also, readers can quickly spot a book written by an amateur. It may sound as easy as cutting words to get to a lower word count, but conciseness is about much more than length. It’s a style and ability to set your work apart. So, just how do you tighten your writing for conciseness? Read on for 11 tips you can implement today.

Cut unnecessary words

Yes, this is the most obvious suggestion for tightening your writing. Cutting unnecessary words, or employing brevity, will instantly produce tighter copy. Take a look at a sentence and ask yourself:

• “Is there a shorter way to say this?”
• “Is every word here necessary?”
• “If I remove or change a word, is the meaning still the same?”

Often, there’s a shorter way to say the same thing. For instance, “she nodded her head,” can be tightened to “she nodded.” The head is implied (Do you nod anything aside from your head?). Keep the following mantra in mind: Less is more. Aim to write less and say more at the same time. It sounds contradictory, but strong writing will follow this approach.

Avoid jargon

Knowledge of your audience and language is essential. Jargon, or overly technical vocabulary, might cause a reader to put a book down. Don’t be tempted by the power of thesaurus to throw in complicated words. The average novel is written between a 7th and 9th-grade reading level.

Simpler is better

You’ve heard the acronym KISS: Keep It Simple, Stupid. When in doubt, simpler is better for word choice, sentence length, etc. Why write “utilize” when you can say “use” (Hint: Did you know there’s a Microsoft Word tool that gives you statistics about your document, including average sentence length and reading level?)

Write in active voice

There are two main voices in writing: Active and Passive. You want to write in an active voice because it is considered stronger and more direct. An easy way to check your active voice is to ensure the subject is acting. You can recognize it by thinking, “Who did what to whom?” Here’s an example:

Active: The teacher passed out the exam.
Passive: The exam was passed out by the teacher.

See the difference? It’s a minor tweak but has a major impact on your writing. Many writing softwares can scan a document for passive voice, which is a great chance to catch it.

Check your adjectives and adverbs

Writers love adjectives and adverbs because they help describe your subject or setting. It’s fun to see how descriptive you can be, but all the exposition can get a little wordy. Try to cut a few qualifiers here and there to see if your description is still evident but in a more concise way. Adverbs are often unnecessary, and a stronger verb gets the same point across. Instead of “he ran quickly,” you could say “he dashed” or “he sprinted,” which implies quick running.

Remove unnecessary punctuation

If you’re a word person, chances are you love extra punctuation, such as colons, semi-colons, and dashes. However, setting a clause off with punctuation only increases the sentence length when it might have been possible to cut the sentence length or eliminate the clause. Re-read the passage to see if it’s necessary or if you can insert a period instead.

Remove “start to”

Did your character “start to stand,” or did she just “stand”? Did he “start to stir the pasta,” or did he just “stir” it? In most instances, “start to” is unnecessary and can be removed.

Do you really need “really”?

She’s really pretty. He’s very tired. Try replacing “really” and “very” with a stronger verb. Eliminating a descriptive word will greatly help brevity.

Use contractions for flow

Fiction writing should be natural, like how a person would speak. Contractions are more conversational and help with the overall flow. For example, instead of “I cannot come tomorrow,” say “I can’t come tomorrow.”

Cut a few dialogue tags

He said, she said. Yes, readers need to know who is speaking in a scene, but only some dialogue tags are necessary. When characters go back and forth in conversation, you don’t need to include their names each time. Once every couple of lines makes the scene flow easier and helps tighten the writing. However, it’s important to use tags when a new character enters the conversation or if there’s a big gap, such as internal thought or description.

“That” is a problem (sometimes)

We use the word “that” a lot because we believe it gives more specificity. In reality, many sentences can stand alone without it. Read the sentence and remove “that” — does it still make sense? Here’s an example:

Sara thought that the play was boring.

Sara thought the play was boring.

Now you have a better idea of writing concisely and how to achieve it. So, get your manuscript out and start revising! The finished product will be better for it.

You’ve seen these numbers before, whether on the back cover by the barcode or on the copyright page. But do you know what ISBN numbers really mean? And more importantly, why should you, as an author, care? Let’s take a close look at ISBN numbers and answer some of the most frequently asked questions.

An ISBN, or International Standard Book Number, is a unique, 13-digit number that’s used to identify published books. Until 2007, ISBN numbers were only 10 digits, but with the explosion of self-publishing, they’re now extended to 13. This string of digits isn’t just a random combination—each ISBN follows a set formula for simplifying identification and cataloging books in databases. But what does it mean? Here’s how a typical ISBN breaks down:

• Prefix: This is either 978 or 979 and is the code for “books,” signifying that this set of numbers refers to an ISBN.
• Language/Registration Group: Books written in English are identified with either a “0” or “1.” Books translated from English to another language will require a separate ISBN.
• Publisher: Each publisher has its own code. You can find or search for publisher numbers through the Global Register of Publishers.
• Publication Info: The next six digits represent the book’s title, edition, and format.
• Check Digit: The last digit, which is mathematically calculated to validate the ISBN. It is often “0” or “1.”

ISBN numbers are required for all physical books if you want your book to be sold in brick-and-mortar stores or available in libraries. Booksellers will not accept books without being able to process them in their systems, and that requires a registered ISBN. The good news is that once you have an ISBN, it can be used internationally and it never expires. However, it cannot be reused, meaning that once you assign an ISBN to a book, you can’t go back and change your mind.

So how do you get an ISBN? There are two ways authors can secure an ISBN for their work.

1. Provided by publisher or platform. Traditionally-published authors and authors who work with hybrid and small presses should be assigned an ISBN, which the publisher purchases on the author’s behalf. Many self-publishing platforms, such as Amazon KDP and Draft2Digital, offer free ISBNs. One caveat to Amazon’s free ISBN is that you will then be required to list Amazon as the publisher.
2. Purchasing your own ISBN. Some independent authors prefer to purchase their own ISBNs through Bowker (MyIdentifiers.com). Owning your own ISBN means that you can publish “wide” rather than exclusively with Amazon. However, ISBNs aren’t cheap—a single ISBN from Bowker costs $125. For authors planning to write more than one book, the best deal is to purchase a bulk package of 10 ISBNs for $295. Since they don’t expire, you can hold onto them for use on future projects.

As mentioned, ISBNs are needed for physical books, but authors should also remember that they need a different code for each version of their book, including paperback, hardback, different language translations, large print, etc.

So, you’ve got your ISBN and assigned it to a book—great! But, what if something changes? (Because there are always changes in publishing!). Covers are sometimes updated for branding purposes, or prices are changed for promotions and sales. Does that mean you need a new ISBN? No. Thankfully, small changes like those are okay. However, there are a few instances where a new ISBN is needed (which is where purchasing the bulk set of ISBNs comes in handy):

1. Any new version or variation of the book. This would include publishing a large print edition, foreign languages, and paperback vs. hardback.
2. Additional material added. Small grammatical edits are fine, but if you add new chapters, the book now needs a new ISBN and may be considered a second edition.
3. Formatting updates. This would include changes to the binding, or if the book is re-published in another trim size. For instance, paperback vs. mass market paperback.

Common questions about ISBNs

Does my ISBN provide a copyright for the book?

No. ISBN numbers are completely different from copyright and trademarks and are used for classification and identification purposes only. Authors own the copyright to their work if/until they sell rights to a publisher. From there, copyrights are administered by the Library of Congress.

Is an ISBN the same thing as an ASIN?

No. ASINs (Amazon Standard Identification Numbers) are used by Amazon exclusively. These 10-digit numbers are alphanumeric and help Amazon manage products sold on its platform. On the other hand, ISBNs are the universal number for identifying a book. Books sold on Amazon will have both. But ASIN numbers are not necessary to include on the cover. Remember, if you want to sell your books in physical stores, you will need an ISBN, not an ASIN.

Is an ISBN the same thing as a barcode?

No. These two things are often placed together on a book’s cover, but they’re not the same. The barcode is the set of vertical lines used for scanning the item into the point-of-sale system. It includes additional information, including the price and currency in which the book is being sold. Together, the ISBN and barcode hold all the identification of the book. Self-published authors can purchase barcodes at the same time as their ISBNs from Bowker, whereas others will opt for a free barcode from their self-publishing platform, or be given one from their publisher.

Key Takeaway:

Understanding what an ISBN is and how it’s used is important for all authors regardless of publishing path. However, self-publishing authors may need to be even more informed and aware of their use, whereas authors with a hybrid publisher can cross off one additional thing from their to-do list.

Publishing Paths Explained

You want to write a book. Or, you’ve already written a book (yay!). One of the most important things you need to decide is what publishing path is right for you. Here, we’ll break down three of the most common routes to publishing, including pros and cons, so you can make an educated choice based on your personal needs and wants.

1. Traditional Publishing

What most people think of when it comes to book publishing, this path is the oldest and most established. Some familiar names in this category are known as the Big Four publishing houses: Penguin Random House (which recently acquired Simon & Schuster), HarperCollins, Hachette, and Macmillan, each with their own imprints for various genres.

Traditional publishers work on an advance pay system, meaning that they take on all the financial risk up front, and pay the author an advance (lump sum) to buy rights to the book. An author will make royalties on each sale only after they earn out their advance.

Unlike generations ago when authors could reach out to publishers directly, traditional publishing today requires a literary agent. The agent works on behalf of the author to secure a publishing deal, and in turn, takes a cut of the sale (typically 15 percent). This middleman is an important and necessary step in the traditional publishing path—but it’s not as easy as it sounds. Literary agents get pitched thousands of books a year from authors seeking representation, and only a small fraction are actually signed.

Similarly to the Big Four, many small presses work within the same traditional model. The difference here comes down to budget: Most small presses don’t offer an advance. However, the upside is that many will accept queries directly from authors, without the need for a literary agent.

Pros of traditional publishing:

• Best distribution for your printed book. If you want your printed book in bookstores, it is more likely with traditional publishing.
• Possibility for additional opportunities, including foreign rights, film options, and licensing deals.
• More media attention. You’ll have a better chance for coverage, visibility, and reviews.

Cons of traditional publishing:

• Loss of control. When you sign a deal with a publisher, you give up your rights to the book, in turn allowing the publisher to make final decisions on things such as cover design, title, and more.
• Slow timeline. Traditional publishing is notoriously slow, meaning you could wait years before your book even comes out.
• Difficulty in securing an agent. Before you can even think about working with a publisher, you must achieve step 1, which is to sign with an agent. In today’s crowded landscape, this is becoming harder and harder.

2. Hybrid Publishing

An emerging path, hybrid publishing is also known as “assisted publishing,” wherein authors pay a company to help them publish their book. Authors fund the entirety of publishing in exchange for the expertise of the publisher. This model works for people who have a budget, and who aren’t interested in the business of self-publishing.

There are a variety of hybrid publishers, some of which have better track records than others. One thing authors should consider is whether the publisher has a vetting process or manuscript evaluation. This will differentiate a true hybrid (which carefully reviews books) from a vanity publisher (which will publish anything regardless of quality).

Pros of Hybrid Publishing:

• A higher guarantee to get your book published. There’s no extra hurdles to jump through in terms of securing a literary agent. Once your contract is signed, you’re set. Plus, it’s a shorter timeline than traditional publishing.
• More control. You have more input into the editing, design, and book title.
• Less stress. You’re essentially paying for all things to be taken care of in terms of formatting, design, and production.
• Higher royalty percentage than traditional publishing.

Cons of Hybrid Publishing:

• Less likely for printed books to be in brick-and-mortar stores. Most hybrids publish with Amazon, while some work with several eBook providers and a few have agreements with large distributors, such as Ingram.
• Less media attention. While there are marketing packages, many authors will be expected to do a lot of the promotion themselves.
• Requires investment from the author.

3. Independent / Self-Publishing

Unlike decades ago when your only hope of publishing a book was at the mercy of a publisher, the internet has changed the game, allowing authors to publish themselves. Self-publishing, or “indie publishing” refers to authors who manage all parts of the publishing process, from editing to design and even distribution. Some authors have experience in these facets, while others will hire out services such as formatting or cover design. Still, when it comes to publishing the book, the author remains in full control.

Some of the most common platforms for indie publishers include Amazon KDP, Nook Press, Kobo, Apple Books, and Google Books. Authors have direct access to publishing tools and print-on-demand services, making it feasible to set up physical and eBooks on their own.

Pros of Self-Publishing:

• Full control. As an indie author, you make all the decisions when it comes to your book, from artistic choices like cover design and title, to business decisions like when to release, pricing, where/how to market, budget and more.
• Little upfront cost. Most platforms are completely free to set up and publish a book. The money factor comes into play for marketing and promotion, or if you need to hire experts for services.
• Highest royalties.

Cons of Self-Publishing:

• You’re in charge of everything. While total control is appealing in some aspects, it can also be overwhelming.
• Distribution is difficult. It’s hard to get self-published books into bookstores or libraries.
• Less mainstream media attention, including coverage and reviews. It’s up to the author to market the book (or hire a publicist).
• Easy to rush. With publishing a click away, it’s tempting to want to rush the process. But indie authors should take the time to produce a professional, quality book with a strong marketing plan in order to increase their chances of success.