Top Tips: 4 Easy Steps for Video Book Marketing

Top Tips: 4 Easy Steps for Video Book Marketing

a top angle image of a clapperboard, succulent and storyboard resting on a dark wooden table.

Great job taking action! You’re diving in at the perfect time to start building lasting momentum for your book. Whether you’re still in the writing phase or beginning the publishing journey, this is your opportunity to connect with readers and generate interest before your book even hits the shelves.

The earlier you start sharing your process, the better. By letting people in on your journey—your ups, downs, and milestones—you’re giving them a reason to care. And when your book is finally released, you’ll already have a built-in audience that’s excited to support you. Promoting becomes easier when you’ve created real connections and curiosity along the way.

One of the most effective (and personal) ways to do this? Video. It gives your audience a glimpse into your world, and helps you stand out online. In this guide, we’ll walk you through how to create a short video and share it on Facebook. We’ll assume you already have your Facebook account ready.

 

Step-by-Step Guide to Posting a Video on Facebook

Step 1: Plan Your Video

Pick Your Topic
Think about what your followers might enjoy or be curious about. Some ideas:

  • Introduce yourself and your book
  • Read a short excerpt
  • Share a writing update or milestone
  • Give a behind-the-scenes look at your writing setup

Prepare What You’ll Say
You don’t need a full script, but it helps to jot down the main points. Practice a few times so you feel confident and natural on camera.

Step 2: Record Your Video

Get Set Up
Use your phone or any recording device. Make sure it’s steady—prop it on a solid surface or use a tripod.
Good lighting is key! Face a window or use a lamp to light your face. Keep your background tidy and distraction-free.

Start Recording
Look into the camera lens, smile, and speak clearly. It’s okay to stumble or restart—this doesn’t have to be perfect. Aim for warm, enthusiastic energy.

Step 3: Edit Your Video (Optional)

Keep It Simple

Use built-in tools or free apps like iMovie (iOS), InShot, or Adobe Rush to trim the beginning or end, add text, or insert transitions.

Add Captions
Captions help viewers who watch with the sound off and improve accessibility.

Step 4: Post Your Video on Facebook

Open Facebook and Create a New Post
Tap “What’s on your mind?” at the top of your feed, then choose “Photo/Video.”

Upload Your Video
Select the video from your gallery.

Write a Short Caption
Tell viewers what the video is about and why they should watch.
Example: “Sharing a quick read-aloud from my upcoming novel! This scene gave me chills—can’t wait to hear what you think. #BookTeaser #AuthorLife”

Use Tags and Hashtags
Tag any relevant people or pages. Add hashtags to reach more people: #WritingCommunity #BookLaunch #BehindTheScenes

Hit Post!

Tips for Success

  • Be Yourself: People connect with honesty and personality more than polish.
  • Invite Engagement: Ask viewers to comment or share their thoughts.
  • Keep It Short & Sweet: Aim for 1–3 minutes unless you’re doing a deeper dive.
  • Stay Consistent: The more regularly you show up, the more your audience will grow.

By sharing your process through video, you’re not just promoting your book—you’re creating a story your audience can follow and feel part of. That’s powerful marketing, and it all starts here.

Let’s get your first video up and running!

 

Goodreads Giveaways: A Step-by-Step Guide to Driving Book Sales and Engagement

Goodreads Giveaways: A Step-by-Step Guide to Driving Book Sales and Engagement

a women in a dark yellow blouse unboxing books in her living room

Goodreads Giveaways can be a powerful tool for authors and publishers looking to increase book visibility, drive sales, and engage with readers. By offering a free copy of your book, you can generate buzz, garner reviews, and expand your audience. Here’s a step-by-step guide on how to set up and run an effective Goodreads Giveaway.

Step 1: Create a Goodreads Account

If you haven’t already, the first step is to create a Goodreads account. Make sure to complete your profile with relevant information about yourself and your books. A well-rounded profile helps build trust with potential readers.

Step 2: Add Your Book to Goodreads

Before you can run a giveaway, your book must be listed on Goodreads. If it’s not already in their database, you can add it by following these steps:

  1. Go to the “Add a Book” section.
  2. Enter all the required details, such as title, author, genre, and description.
  3. Upload a high-quality cover image.
  4. Save your book to make it available for the giveaway.

Step 3: Set Up Your Giveaway

Once your book is added to Goodreads, you can set up your giveaway. Follow these steps:

  1. Navigate to the Giveaways Page: Go to the “Giveaways” section under the “Promote” tab on your author dashboard.
  2. Choose Your Book: Select the book you want to promote.
  3. Define Giveaway Details: Specify the number of copies you want to give away, the duration of the giveaway (usually 1-2 weeks), and whether it will be a US-only giveaway or open to international readers.
  4. Add Giveaway Guidelines: Include any specific instructions or conditions for entrants (e.g., following you on Goodreads or sharing the giveaway).

Step 4: Promote Your Giveaway

Once your giveaway is live, it’s time to promote it to maximize participation. Here are some strategies:

  • Social Media: Share the giveaway on your social media channels, including Facebook, Twitter, Instagram, and LinkedIn. Use eye-catching graphics and relevant hashtags.
  • Email Newsletter: If you have a mailing list, inform your subscribers about the giveaway. Encourage them to enter and share with friends.
  • Author Website and Blog: Create a dedicated blog post or a section on your website to promote the giveaway. Include a direct link to the giveaway page.
  • Engage with Readers: Participate in relevant Goodreads groups or forums to spread the word. Engage with readers who might be interested in your book.

Step 5: Monitor the Giveaway

Keep an eye on your giveaway while it’s running. This allows you to:

  • Respond to Questions: Engage with readers who may have questions about the giveaway or your book.
  • Track Entries: See how many entries you’re receiving and identify trends (e.g., which promotions are driving the most traffic).

Step 6: Announce Winners

At the end of your giveaway, Goodreads will automatically select winners from the pool of entrants. Announce the winners on your social media and thank all participants for entering. This helps foster goodwill and encourages future engagement.

Step 7: Follow Up with Winners

After the winners are announced, follow up with them to collect mailing addresses for sending the books. You can also encourage them to post reviews on Goodreads and other platforms after reading the book. A personal note thanking them for their participation can also go a long way in building a connection.

Step 8: Analyze Results

After your giveaway concludes, analyze the results to gauge its effectiveness. Consider the following:

  • Number of Entries: How many readers entered the giveaway?
  • Engagement: Did you see an increase in followers on Goodreads or social media?
  • Sales Impact: Track any sales spike during or after the giveaway period.
  • Reviews: Monitor how many reviews you receive in the weeks following the giveaway.

Goodreads Giveaways can be an excellent strategy for authors looking to boost visibility, engagement, and sales. By following these steps, you can effectively set up and promote your giveaway, creating a buzz around your book and connecting with potential readers. Remember, the key to a successful giveaway is not just in the numbers but also in building relationships with your audience. Happy promoting!

Podcasts 101: Finding the Right Podcast to Showcase Your Book

Podcasts 101: Finding the Right Podcast to Showcase Your Book

Medium shot of young man in glasses and a suit answering questions during a podcast interview

In the dynamic landscape of modern book promotion, podcasts have emerged as a potent tool for authors to amplify their reach and connect with diverse audiences. Navigating the sea of podcasts can be overwhelming, but fear not – this guide will walk you through the essential steps of finding the right podcast to showcase your book effectively.

1. Understand Your Book’s Niche:

Begin your podcast search by understanding the unique niche or genre of your book. Whether it’s fiction or non-fiction, mystery, romance, or self-help, there’s a podcast out there tailored to your target audience. Identify podcasts that align with the themes, tone, and interests of your book.

2. Explore Podcast Directories:

Utilize podcast directories and platforms to explore a variety of shows. Popular platforms like Apple Podcasts, Spotify, and Google Podcasts allow you to search for podcasts based on genres, making it easier to find those that cater to your book’s specific category.

3. Look for Author Interviews:

Many podcasts feature author interviews, providing a platform for writers to discuss their books, writing processes, and literary journeys. Search for podcasts that regularly host authors within your genre, as these can be ideal spaces to showcase your own work.

4. Assess Audience Demographics:

Examine the demographics of a podcast’s audience to ensure alignment with your target readership. Consider factors like age, interests, and geographical location to determine whether the podcast can effectively reach your desired audience.

5. Analyze Podcast Popularity and Engagement:

While searching, pay attention to the popularity and engagement of potential podcasts. High listener numbers and positive reviews suggest a thriving community, increasing the likelihood of your book gaining visibility among a receptive audience.

6. Listen to Episodes:

Take the time to listen to episodes of the podcasts you’re considering. This will help you gauge the tone, format, and style of each show, ensuring compatibility with your book promotion strategy and personality. Look for podcasts that resonate with you and align with your authorial voice.

7. Check Social Media Presence:

Assess the podcast’s social media presence to gauge its reach and interaction with the audience. A podcast with an active and engaged online community can amplify the impact of your book promotion efforts.

8. Inquire About Guest Opportunities:

Reach out to podcast hosts or production teams to inquire about guest opportunities. Many podcasts welcome authors to discuss their work. Craft a compelling pitch that highlights the unique aspects of your book and why it would be a great fit for their audience.

9. Consider Cross-Promotion:

Explore podcasts that offer cross-promotion opportunities. Some shows collaborate with authors to promote their episodes across various platforms, maximizing the visibility of your book.

10. Stay Authentic:

Lastly, choose podcasts that align with your values and allow you to authentically represent your book. Authenticity resonates with audiences, and being genuine in your podcast appearances will enhance your connection with listeners.

Finding the right podcast to showcase your book is a strategic step in your authorial journey. By considering niche alignment, audience demographics, and engagement levels, you can identify podcasts that offer the ideal platform for promoting your work. Remember, each podcast is a unique opportunity to connect with potential readers, so choose wisely, and let your book shine in the auditory realm of podcasting.

How to Create a Website: A Step-by-Step Guide

How to Create a Website: A Step-by-Step Guide

a top angle image of a clapperboard, succulent and storyboard resting on a dark wooden table.

Creating a website is an exciting venture, and there are many platforms available to help you build one. Whether you choose WordPress, Wix, Squarespace, or another website builder, the fundamental steps are similar. Here’s a general guide to get you started:

1. Choose Your Domain and Hosting

Domain Name: This is your website’s address (e.g., www.yoursite.com). Select a domain name that represents your brand or content.

Web Hosting: Your website needs to be stored on a server. Many website builders offer hosting as part of their service. If you choose a platform that requires separate hosting, select a reliable hosting provider such as Bluehost, SiteGround, or HostGator.

Steps:

  • Register your domain name.
  • Choose a hosting plan or select a website builder that includes hosting.

2. Select a Website Building Platform

Website Builders: Platforms like WordPress, Wix, Squarespace, Weebly, and Shopify offer various features and ease of use. Choose one based on your needs:

  • WordPress: Highly customizable with plugins and themes.
  • Wix: User-friendly with drag-and-drop functionality.
  • Squarespace: Known for beautiful design templates and ease of use.
  • Shopify: Ideal for e-commerce sites.

Steps:

  • Sign up for the platform of your choice.
  • Follow the platform-specific instructions for setting up your account.

3. Set Up Your Website

Log In: Access your website’s dashboard or admin area.

Configure Basic Settings: Adjust your site’s basic settings such as site title, tagline, and time zone. Platforms usually have a settings or configuration section for this.

4. Choose and Customize a Template or Theme

Templates/Themes: Most platforms offer a variety of pre-designed templates or themes. Choose one that fits your site’s purpose.

Customize Your Design:

  • Themes: Apply your selected theme and customize colors, fonts, and layout.
  • Templates: Modify the template to suit your brand, including adding your logo and adjusting page layouts.

5. Add Essential Features

Plugins/Apps: Extend your website’s functionality with plugins (WordPress) or apps (Wix, Shopify, etc.). Essential features might

include:

  • SEO: Tools to help optimize your site for search engines.
  • Security: Features to protect your site from threats.
  • Backup: Tools to regularly back up your content.
  • Performance: Tools to enhance site speed and performance.

Steps:

  • Access the plugins or app store within your platform.
  • Search for and install the desired tools.

6. Create Content

Pages: Add key pages like Home, About, Contact, and Services.

Posts/Blog Entries: If you’re running a blog or news site, create posts or articles and organize them with categories and tags.

Media: Upload and manage images, videos, and other media files.

7. Set Up Navigation and Layout

Menus: Create and organize navigation menus to help users find content on your site.

Widgets/Sections: Customize your site’s layout with widgets or sections to add functionality and design elements (e.g., contact forms, social media feeds).

8. Test and Review

Preview Your Site: Check your site’s appearance on different devices and browsers to ensure it’s responsive and functional.

Test Features: Verify that all links, forms, and interactive elements work correctly.

9. Publish Your Site

Go Live: Once you’re satisfied with your site, publish it for the world to see. Most platforms have a straightforward publish or launch button.

10. Maintain and Update

Regular Backups: Ensure your site is regularly backed up to avoid data loss.

Updates: Keep your site’s software, themes, and plugins updated to ensure security and performance.

Monitor Performance: Use analytics tools to track your site’s performance and make improvements based on user data.

 Creating a website can be a smooth process with the right platform and approach. By following these general steps, you can set up a professional-looking site tailored to your needs. If you have any questions or need further assistance, many platforms offer support communities and resources to help you along the way. Happy website building!

Plot Development Series – Nonlinear Narratives Across Series

Plot Development Series – Nonlinear Narratives Across Series

male author wearing a blue button up shirt, writing in a notebook next to his opened laptop and cup of coffee

In the realm of storytelling, linear narratives—those that follow a straightforward, chronological order—are the norm. However, nonlinear narratives, which break away from chronological storytelling, can offer a unique and dynamic way to engage readers. When extended across a series, nonlinear narratives challenge both the author and the reader, but they can lead to richly layered, intricate tales that resonate on multiple levels. In this installment of the Plot Development Series, we’ll explore how to craft nonlinear narratives across a series and why they can be a powerful tool in your storytelling arsenal.

Understanding Nonlinear Narratives

Nonlinear Narrative: A nonlinear narrative is one in which events are presented out of chronological order. This can include flashbacks, flash-forwards, parallel timelines, or fragmented storytelling. These techniques can be used to reveal information gradually, build suspense, or explore characters and themes in a more complex manner.

Why Choose a Nonlinear Narrative for a Series?

Complexity and Depth

Nonlinear narratives allow you to build complexity into your story by weaving together different timelines, perspectives, or plot threads. This can add depth to your characters and themes, making your series more engaging and thought-provoking.

Suspense and Intrigue

By withholding key information or presenting events out of order, you can create suspense and intrigue. Readers are often drawn to unraveling the mystery of how different events and timelines connect, keeping them invested in the story.

Exploring Character and Theme

Nonlinear storytelling lets you delve deeper into character development and thematic exploration. By showing how past, present, and future events intersect, you can provide a more nuanced understanding of your characters and the themes of your series.

Narrative Flexibility

A nonlinear approach gives you the flexibility to explore different parts of your story in any order, allowing you to reveal or withhold information strategically. This can be particularly useful in a series, where you may want to explore different aspects of the story in each installment.

Strategies for Crafting Nonlinear Narratives Across a Series

Plan Your Timeline Carefully

Nonlinear narratives require careful planning to ensure that the story remains coherent and engaging. Create a detailed timeline of events that includes all the key moments in your series, then decide how and when to reveal each piece of information. This planning will help you maintain consistency and avoid confusion.

Use Flashbacks and Flash-forwards

Flashbacks and flash-forwards are powerful tools for nonlinear storytelling. They allow you to provide context, reveal character backstory, or foreshadow future events. Use these techniques to gradually build the narrative, ensuring each shift in time adds to the overall story.

Weave Parallel Timelines

Parallel timelines can be used to tell multiple stories simultaneously, with events in one timeline influencing or reflecting events in another. This approach can add complexity and depth to your series, as readers piece together how the timelines intersect and impact each other.

Fragmented Storytelling

Fragmented storytelling involves presenting pieces of the narrative in a disjointed or non-sequential order. This can create a puzzle-like experience for readers, as they must put the pieces together to understand the full story. Be sure to provide enough clues and connections to guide readers through the narrative.

Thematic Resonance

Ensure that your nonlinear structure enhances the themes of your series. For example, if your series explores memory, identity, or the passage of time, a nonlinear narrative can reflect and reinforce these themes, making the storytelling method an integral part of the message.

Character-Driven Nonlinearity

Use nonlinear elements to delve into character psychology. Shifts in time can reflect a character’s inner turmoil, memories, or growth. For example, a character might revisit key moments from their past that shaped their current actions, allowing readers to gain a deeper understanding of their motivations.

Pacing and Structure

Pay careful attention to pacing when crafting a nonlinear series. Ensure that each installment provides enough resolution to satisfy readers while leaving room for further exploration. Balance moments of revelation with periods of suspense to keep readers engaged across the series.

Consistency Across Books

While each book in a series should have its own arc, the nonlinear elements should be consistent and coherent across all installments. Avoid introducing too many new timelines or narrative threads that could confuse readers. Instead, build on the nonlinear structure established in earlier books, deepening the complexity with each new installment.

Common Pitfalls to Avoid

Confusing the Reader

Nonlinear narratives can be challenging to follow. Ensure that each shift in time or perspective is clearly signaled, and provide enough context for readers to understand where they are in the story.

Overcomplicating the Plot

While complexity can be a strength, it can also become a weakness if the narrative becomes too convoluted. Keep your nonlinear elements focused and purposeful, and avoid adding unnecessary layers that could detract from the main story.

Losing Narrative Momentum

Shifting between timelines or perspectives can disrupt the flow of the story if not handled carefully. Maintain momentum by ensuring that each piece of the narrative drives the plot forward, even if it’s not in chronological order.

Inconsistency Across the Series

A nonlinear narrative must be consistent across all books in the series. Inconsistencies in timeline, character development, or plot details can confuse readers and break the immersion. Keep detailed notes and timelines to maintain consistency.

Final Thoughts

Nonlinear narratives offer a unique way to tell stories, particularly in a series format where there is room to explore complex timelines, characters, and themes. By carefully planning your narrative structure and using techniques like flashbacks, parallel timelines, and fragmented storytelling, you can create a rich, multi-layered series that captivates readers and keeps them engaged from start to finish. Remember, the key to a successful nonlinear narrative is balance—craft a story that challenges and intrigues without confusing, and your readers will eagerly follow you through every twist and turn.

Plot Development Series: Foreshadowing and Plot Twists

Plot Development Series: Foreshadowing and Plot Twists

A woman with brown curly hair, wearing a white sweater is typing on a laptop with an open notebook next to her

In the art of storytelling, few techniques are as powerful as foreshadowing and plot twists. These elements can captivate readers, keep them on the edge of their seats, and make your narrative memorable long after they’ve turned the last page. In this installment of the Plot Development Series, we’ll delve into how to skillfully incorporate foreshadowing and plot twists into your story to create a compelling and cohesive narrative.

Understanding Foreshadowing and Plot Twists

  • Foreshadowing: Foreshadowing is the subtle art of hinting at future events in your story. It involves dropping clues or setting up situations that will later pay off in a way that feels both surprising and inevitable. Effective foreshadowing creates anticipation and prepares the reader for what’s to come, often without them realizing it.
  • Plot Twists: A plot twist is a sudden, unexpected change in the direction of the story. It can involve revealing hidden information, subverting expectations, or shifting the narrative in a way that alters the reader’s understanding of the events. When done well, plot twists are both shocking and satisfying, making the story more dynamic and engaging.

The Role of Foreshadowing in Plot Development

  • Building Suspense
    • Foreshadowing creates a sense of suspense by planting seeds of doubt or curiosity in the reader’s mind. By hinting at what’s to come, you encourage readers to keep turning the pages to see how the story will unfold.
  • Enhancing Cohesion
    • When used effectively, foreshadowing makes plot twists feel like a natural progression rather than a random occurrence. It ties different elements of the story together, ensuring that even unexpected turns make sense within the narrative.
  • Creating Emotional Impact
    • Foreshadowing can amplify the emotional impact of a plot twist. When readers look back and realize that the twist was hinted at all along, it adds layers of meaning and depth to the story.
  • Guiding Reader Expectations
    • Foreshadowing can subtly guide reader expectations, leading them to anticipate certain outcomes. This allows you to either fulfill or subvert those expectations, making the twist even more effective.

Crafting Effective Plot Twists

  • Ensure the Twist Is Surprising Yet Inevitable
    • A successful plot twist should catch readers off guard, but upon reflection, it should also feel like the logical outcome of the events leading up to it. Achieving this balance requires careful planning and foreshadowing.
  • Avoid the Deus Ex Machina
    • Plot twists should arise naturally from the story, rather than being a convenient solution that feels out of place. A deus ex machina—a plot device where a seemingly unsolvable problem is suddenly resolved by an unexpected intervention—can make a twist feel cheap and unearned.
  • Subvert Expectations
    • One of the most effective ways to create a memorable plot twist is to play with reader expectations. Set up a situation where the outcome seems certain, then flip it on its head in a way that’s surprising yet consistent with the story’s logic.
  • Pace Your Reveal
    • The timing of a plot twist is crucial. Reveal it too early, and you risk losing suspense; reveal it too late, and it may feel rushed or forced. Carefully consider where in the narrative the twist will have the most impact, and pace the story accordingly.
  • Use Misdirection
    • Misdirection involves leading the reader to focus on one element of the story while the real twist is happening elsewhere. By drawing attention to the wrong clues, you can heighten the shock of the twist when it’s finally revealed.

Techniques for Incorporating Foreshadowing

  • Subtle Clues
    • Introduce small, seemingly insignificant details that hint at future events. These clues should be subtle enough to go unnoticed on a first read but become clear in hindsight. For example, a character’s offhand comment or a minor event could later prove to be crucial to the plot twist.
  • Recurring Symbols
    • Use recurring symbols or motifs to foreshadow important plot developments. A symbol that appears repeatedly throughout the story can take on new meaning once the twist is revealed, creating a sense of unity and depth.
  • Dialogue and Character Actions
    • Characters’ dialogue and actions can subtly foreshadow future events. A character might unintentionally reveal their true intentions, or their behavior might hint at a hidden connection or upcoming conflict.
  • Red Herrings
    • Red herrings are false clues that lead readers to expect a different outcome, setting the stage for a more impactful twist. Be careful not to overuse them, though, as too many red herrings can frustrate readers.
  • Flashbacks and Backstory
    • Integrating flashbacks or backstory can provide essential context that foreshadows the twist. Information revealed in these sections should be relevant but not overly emphasized, allowing the twist to feel like a natural extension of the character’s history.

Common Pitfalls to Avoid

  • Overusing Foreshadowing
    • While foreshadowing is important, too much can make the twist predictable. Aim for subtlety and balance to maintain suspense.
  • Twists That Don’t Fit the Story
    • A plot twist should feel like a natural part of the narrative. If it feels forced or disconnected from the rest of the story, it can break immersion and frustrate readers.
  • Ignoring the Consequences
    • After a plot twist, consider how it affects the characters and story. A twist should have meaningful consequences that drive the plot forward and lead to further development.
  • Relying on Shock Value Alone
    • A twist that’s only there for shock value can feel hollow. Ensure that your twist has substance and is supported by the story’s themes and character arcs.

Final Thoughts

Foreshadowing and plot twists are powerful tools that can elevate your storytelling, keeping readers engaged and making your narrative memorable. By carefully planning these elements and weaving them into your plot, you can create a story that surprises, delights, and resonates long after the final page is turned. Remember, the key to a successful plot twist is ensuring that it feels both surprising and inevitable, while effective foreshadowing lays the groundwork for these twists, enhancing the overall impact of your story.