Carol Johansson’s Book, The Old Beacon Pumpkin, in the West Milford Messenger

Carol Johansson’s Book, The Old Beacon Pumpkin, in the West Milford Messenger

Cover of The Old Beacon Pumpkin

Congratulations to Carol Johansson, author of The Old Beacon Pumpkin, for her book article in West Milford Messenger!

The story, inspired by her son’s school project years ago, tells of a glowing pumpkin scaring children until it reveals its friendly nature, teaching a valuable lesson about friendship. Her husband’s passing reignited her writing passion, and a friend illustrated the book. She also has another children’s book, The Frog and the Lily Pad, in the works, and she hopes to publish it within a year.

 

 

Charlotte Schiff-Booker Interviewed by Authority Magazine

Charlotte Schiff-Booker Interviewed by Authority Magazine

Image of Charlotte Schiff-Booker

Our hearty congratulations to Charlotte Schiff-Booker, author of Get Outta My Way, for her interview in Authority Magazine!

In her interview, she shares her trailblazing journey. Raised in Brooklyn, she developed an early interest in civil rights and activism. Inspired by Anne Frank’s diary during a period of illness, she felt a deep connection with the young Jewish girl in hiding and became an advocate for WWII efforts.

Charlotte’s career took off when she was unexpectedly asked if she cried easily during an interview with the president of Screen Gems. Her humorous response opened doors and accelerated her career in the entertainment industry.

In her book, she emphasizes the importance of free speech and her lifelong dedication to civil rights, women’s rights, and social justice. Her tireless efforts extended to expanding cable television into marginalized communities, providing diverse programming. Her passion for the First Amendment made a significant impact on her career and life.

Throughout her journey, she challenged male-dominated industries, became a powerful player in communications, and raised three boys as a single working parent. Her memoir serves as a testament to one person’s passion and determination to bring about positive change.

Congratulations again, Charlotte!

 

 

Organizing a Successful Book Signing Event

Organizing a Successful Book Signing Event

Book signings can be a powerful tool for promoting your book, but they don’t just happen by chance. They require careful planning, preparation, and promotion to ensure their success. In this article, we’ll dive deep into the world of book signings, exploring what they involve, their significance, and how to set up a memorable event for your current or upcoming book.

 

Understanding Book Signings and Their Importance

Book signings are special events where authors connect with their readers in person, signing copies of their books and engaging in direct conversations. These gatherings give readers a unique opportunity to meet their favorite authors, ask questions, and gain insights into their work. For authors, book signings offer a level of connection that social media or interviews can’t replicate. They can attract both planned attendees and unexpected visitors, expanding your readership. In-person interactions offer a deeper level of intimacy, a tremendous asset for authors. However, if you’re an introvert or shy, don’t worry; book signings should be enjoyable and light. Just be yourself, and remember to prioritize authenticity.

So, how do you go about organizing a book signing event?

Before envisioning yourself behind a table, surrounded by stacks of your books and eager readers, there are essential steps to take:

Prepare Your Pitch: Before reaching out to bookstores or libraries, craft a clear and concise pitch for your book. It should highlight why hosting a book signing with you is beneficial. Demonstrating your professionalism, knowledge, and organization will leave a positive impression on potential venues.

Reach Out to Venues in Advance: Timing is crucial. Avoid last-minute requests; instead, contact potential venues well in advance. Inform them about your upcoming book release and express your interest in scheduling a signing event after publication. If you have advance reader copies (ARCs), provide one to the venue to demonstrate your preparedness and your book’s quality.

Determine Book Supply: Once a date is set, clarify whether the venue will order copies of your book or if you need to supply them. Never assume they’ll have books on hand; it’s better to confirm and order from your publisher in advance if necessary.

Create Book Merchandise: People love freebies, so consider creating book merchandise like bookmarks, pins, or Post-its to enhance your marketing efforts. While specific genres may require more specialized items, don’t go overboard. These are extras that, if within your budget, can add a fun touch to your event.

Promote Your Event: Create buzz around your book signing. Use your social media platforms and encourage the hosting venue to do the same. Reach out to local media outlets, send press releases, and enlist the support of friends and family to spread the word. Consider setting up a Facebook event and listing it on your website to generate interest. You can even use this link so friends, family, and fans know what to expect at a book signing.

What to Bring to Your Book Signing

When the day finally arrives, make sure you’re well-prepared:

Table Setup: Decide how you want your table to look. Check with the venue if they provide a tablecloth or promotional sign; if not, bring these items yourself. Consider having a sign explaining payment options (especially if the venue handles book sales) to streamline transactions.

Display Items: Arrange your books attractively on the table, along with business cards, book swag, and a newsletter sign-up sheet to collect reader information. Remember to bring high-quality pens and cash for change if cash payments are an option.

Your Attitude: Above all, bring your best smile and enthusiasm. Book signings should be enjoyable and an opportunity to connect with your audience. Treat it as a chance to market yourself and your book in a warm and approachable manner. For many authors, book signings represent a significant milestone in their journey, so celebrate your achievement, practice your author signature, and start signing!

Organizing a successful book signing event is not just about selling books; it’s about building connections with your readers and sharing your passion for your work. By following the steps outlined in this article, you can create a memorable event that leaves a lasting impression on both you and your audience. Remember, book signings celebrate your achievement as an author, so embrace the opportunity to engage with your readers, showcase your professionalism, and, most importantly, be yourself. With careful planning, preparation, and a positive attitude, your book signing can be a rewarding and enriching experience that contributes to your author journey. So, set the stage, and let your signature be the final touch on an unforgettable event.

Roger Messer Hosted a Book Signing at Barnes & Noble

Roger Messer Hosted a Book Signing at Barnes & Noble

Book signing for Roger N. Messer J.D

Congratulations to Roger N. Messer J.D, author of Tort Wars, for a successful book event! It was held on October 7th at Barnes & Noble in Jensen Beach, Florida. His turnout was terrific as you can see from the images.

Check out our other article about Roger’s book promotions here.

Congratulations again, Roger!

Book signing for Roger N. Messer J.D
Book signing for Roger N. Messer J.D
Book signing for Roger N. Messer J.D
Book signing for Roger N. Messer J.D
Book signing for Roger N. Messer J.D
Book signing for Roger N. Messer J.D
Book signing for Roger N. Messer J.D
Book signing for Roger N. Messer J.D