12 Social Media Post Ideas for Authors

12 Social Media Post Ideas for Authors

You’ve picked your platform, done your research, and are ready to use social media to its fullest. But what do you actually post? The key here is not to overthink it. Yes, some authors have an extensive marketing plan with scheduled posts and content planned out weeks...
How Authors Can Use Social Media

How Authors Can Use Social Media

There’s no debating the power of social media, and in today’s competitive book market, authors would be foolish not to tap into the myriad of opportunities. That said, social media can also be overwhelming, especially for newbies. With so many platforms and trends,...
The True Cost of “No Cost” Publishing 

The True Cost of “No Cost” Publishing 

It’s no secret that publishing a book costs money, regardless of whether it comes from the author’s pocket or the publisher’s. With so many publishing paths available to authors today, it’s essential to research exactly what your intended service offers. Is the...
Establishing Your Target Audience

Establishing Your Target Audience

Once you have completed your writing, you may face a big question: How do I reach my readers? The answer comes down to knowing who your readers are, where they hang out, and how to market to them effectively. It’s no surprise that knowing your readers will increase...