How Authors Can Use Social Media

How Authors Can Use Social Media

There’s no debating the power of social media, and in today’s competitive book market, authors would be foolish not to tap into the myriad of opportunities. That said, social media can also be overwhelming, especially for newbies. With so many platforms and trends,...
The True Cost of “No Cost” Publishing 

The True Cost of “No Cost” Publishing 

It’s no secret that publishing a book costs money, regardless of whether it comes from the author’s pocket or the publisher’s. With so many publishing paths available to authors today, it’s essential to research exactly what your intended service offers. Is the...
Establishing Your Target Audience

Establishing Your Target Audience

Once you have completed your writing, you may face a big question: How do I reach my readers? The answer comes down to knowing who your readers are, where they hang out, and how to market to them effectively. It’s no surprise that knowing your readers will increase...
eBooks vs. Print Books: Pros and Cons

eBooks vs. Print Books: Pros and Cons

Readers today have more options than ever when it comes to how they consume books. From eBooks to audiobooks and, of course, print books, people can consume stories in different ways that fit their lifestyles and preferences. While there’s no definitive “which one is...